<?xml version="1.0" encoding="iso-8859-1"?>
<rss version="2.0"
 xmlns:dc="http://purl.org/dc/elements/1.1/"
 xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
 xmlns:admin="http://webns.net/mvcb/"
 xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
 xmlns:content="http://purl.org/rss/1.0/modules/content/"
 xmlns:wfw="http://wellformedweb.org/CommentAPI/">
<channel>
<title>Adam Gartenberg&#8217;s Blog</title>
<description>Business Analytics and Optimization, IBM and Social Marketing</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/</link>
<language>en-us</language>
<lastBuildDate>Mon, 9 Jan 2012 16:18:38 -0400</lastBuildDate>
<item>
<title>One word?  Analytics</title>
<pubDate>Mon, 9 Jan 2012 16:18:38 -0400</pubDate>
<description>
<![CDATA[ 
This piece by Marketplace's Bob Moon highlights what's top of mind for IBM's new CEO, Ginni Rometty (and it'll be a familiar theme for those of you that read this blog regularly). ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/one-word-analytics1</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/one-word-analytics1?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/one-word-analytics1</guid>
<content:encoded><![CDATA[ <a href="http://www.marketplace.org/topics/tech/ibms-new-ceo-sees-gold-data-mining"><span style="text-decoration:underline">This piece by Marketplace's Bob Moon</span></a> highlights what's top of mind for IBM's new CEO, Ginni Rometty (and it should be a familiar theme for those of you that read this blog regularly). <br /> <br /> <strong><blockquote>Bob Moon: </strong>If Virginia Rometty had just one word for you about the next big thing, it might sound a bit reminiscent of that famous scene from "The Graduate." <strong><br /> <br /> "The Graduate" clip: </strong>Just one word. Yes, sir? Are you listening? Yes I am. Plastics. <br /> <br /> That is so 1960s. Just ask IBM's incoming chief what she's focusing on. Are you listening? <strong><br /> <br /> Virginia Rometty: </strong>Analytics. <br /> <br /> Yep. Virginia Rometty sees a bright future for her company in... analytics.</blockquote> <br /> <br /> The story goes on to quote from industry analysts <a href=http://www.forrester.com/rb/analyst/bobby_cameron><span style="text-decoration:underline">Bobby Cameron </span></a>and <a href=http://www.enderlegroup.com/><span style="text-decoration:underline">Rob Enderle </span></a>describing just what this "Analytics" business is and why it's so important. &nbsp;<a href="http://www-03.ibm.com/innovation/us/watson/"><span style="text-decoration:underline">Watson </span></a>makes a cameo appearance, too. <strong><br /> <br /> Link: </strong>&nbsp;<a href="http://www.marketplace.org/topics/tech/ibms-new-ceo-sees-gold-data-mining"><span style="text-decoration:underline">IBM's new CEO sees gold in data mining</span></a> <br />   ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/one-word-analytics1</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/one-word-analytics1?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>New Smarter Analytics ad:  Smarter by the Second</title>
<pubDate>Tue, 3 Jan 2012 09:52:59 -0400</pubDate>
<description>
<![CDATA[ 
IBM is starting the new year with some new advertising around Smarter Analytics, among other featured topics.
You might have caught this spot during the Rose Bowl or Gator Bowl or some of the Sunday morning US news shows this week.  The IBMer featured is Simon Thomas, Business Analytics and Optimization Service Line Leader, and the TV uses examples from three different industries to demonstrate what's new in Smarter Analytics - and what can happen in an instant:  "A second is a very long time.  Long enough for at train track in taiwan to sense a malfunction and alert the operators.  Or to spot a power disruption in Texas before it spreads.  Or help a global finance company pinpoint fraud and protect customers.  Smarter Analytics is helping companies all over the world predict what's coming and act on it now." ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-smarter-analytics-ad-in-an-instant</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-smarter-analytics-ad-in-an-instant?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-smarter-analytics-ad-in-an-instant</guid>
<content:encoded><![CDATA[ IBM is starting the new year with some <a href=http://bit.ly/vkpjAI><span style="text-decoration:underline">new advertising </span></a>around Smarter Analytics, among other featured topics. <br /> <br /> <iframe width="640" height="360" src="http://www.youtube.com/embed/utGx5in_2ZM?hd=1" frameborder="0" allowfullscreen></iframe><br /> <br /> You might have caught this spot during the Rose Bowl or Gator Bowl or some of the Sunday morning US news shows this week. &nbsp;The IBMer featured is <a href="https://www-304.ibm.com/connections/blogs/SimonOnAnalytics/?lang=en_us"><span style="text-decoration:underline">Simon Thomas</span></a>, Business Analytics and Optimization Service Line Leader, and the ad uses examples from three different industries to demonstrate what's new in Smarter Analytics - and what can happen in an instant: <br /> <blockquote>"A second is a very long time. &nbsp;Long enough for a train track in Taiwan to sense a malfunction and alert the operators. &nbsp;Or to spot a power disruption in Texas before it spreads. &nbsp;Or help a global finance company pinpoint fraud and protect customers. &nbsp;Smarter Analytics is helping companies all over the world predict what's coming and act on it now."</blockquote> <br /> <br /> IBM has also posted a deeper, 3-min look into the concepts covered in the ad (below), and you can always learn more about <a href="http://www.ibm.com/smarterplanet/us/en/business_analytics/ideas/index.html?re=spf"><span style="text-decoration:underline">Business Analytics and Optimization</span></a> on our website. <br /> <iframe width="640" height="360" src="http://www.youtube.com/embed/6jDjeNJrN14?hd=1" frameborder="0" allowfullscreen></iframe>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/new-smarter-analytics-ad-in-an-instant</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-smarter-analytics-ad-in-an-instant?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>IBM Business Analytics Helps Improve Customer Retention by Nearly 50 Percent at XO Communications</title>
<pubDate>Tue, 25 Oct 2011 10:52:54 -0700</pubDate>
<description>
<![CDATA[ 
Here's a great example of the tangible benefits companies can see by applying analytics to their business. XO Communications has reduced customer churn rates by nearly 50%, largely through the use of IBM's predictive analytics software. According to independent analyst firm Nucleus Research, XO ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibm-business-analytics-helps-improve-customer-retention-by-nearly-50-percent-at-xo-communications</link>
<category>iod11</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibm-business-analytics-helps-improve-customer-retention-by-nearly-50-percent-at-xo-communications?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibm-business-analytics-helps-improve-customer-retention-by-nearly-50-percent-at-xo-communications</guid>
<content:encoded><![CDATA[ Here's a great example of the tangible benefits companies can see by applying analytics to their business. &nbsp;XO Communications has reduced customer churn rates by nearly 50%, largely through the use of IBM's predictive analytics software. &nbsp; <br /> <br /> According to independent analyst firm <a href=http://nucleusresearch.com/><strong><span style="text-decoration:underline">Nucleus Research</span></strong></a>, XO recorded an 376 percent ROI in just 5 months, an average annual benefit of $3,819,200 million. (You can download the full case study <a href="http://nucleusresearch.com/research/roi-case-studies/roi-case-study-ibm-xo-communications/"><strong><span style="text-decoration:underline">here</span></strong></a>.) <br /> <br /> <iframe width="640" height="360" src="http://www.youtube.com/embed/-KOn0Qn0lgA" frameborder="0" allowfullscreen></iframe> <br /> <br /> From the <a href="http://www-03.ibm.com/press/us/en/pressrelease/35740.wss"><span style="text-decoration:underline">press release</span></a>: &nbsp; <strong><br /> <blockquote>LAS VEGAS, N.V. - 25 Oct 2011: </strong>IBM (NYSE: <a href=http://www.ibm.com/investor><span style="text-decoration:underline">IBM</span></a>) today announced that <a href=http://www.xo.com/><strong><span style="text-decoration:underline">XO Communications</span></strong></a>, a leading nationwide provider of advanced broadband communications services and solutions, has reduced its customer churn rates by nearly 50 percent, largely through the use of <a href="http://www-01.ibm.com/software/analytics/spss/?pgel=ibmhzn&amp;cm_re=masthead-_-products-_-sw-spss"><strong><span style="text-decoration:underline">IBM predictive analytics software</span></strong></a>. The software has helped save XO millions of dollars by uncovering deeper insights into customer behaviors, spotting trends, identifying those likely to defect, allowing proactive actions to keep their most valuable customers. </blockquote> <br /> <strong><br /> Press Release:</strong> &nbsp;<a href="http://www-03.ibm.com/press/us/en/pressrelease/35740.wss"><span style="text-decoration:underline">IBM Business Analytics Helps Improve Customer Retention by Nearly 50 Percent at XO Communications</span></a>   ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/ibm-business-analytics-helps-improve-customer-retention-by-nearly-50-percent-at-xo-communications</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibm-business-analytics-helps-improve-customer-retention-by-nearly-50-percent-at-xo-communications?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>New Netezza Appliances Helps Communications Services Providers</title>
<pubDate>Tue, 25 Oct 2011 10:44:22 -0700</pubDate>
<description>
<![CDATA[ 
You might not think about it often, there's a flip-side to the convenience that you and I receive from carrying around now-ubiquitous mobile devices.  As the number of Smartphones is expected to quadruple over the next 4 years, reaching 2 billion devices by 2015, the communication services providers (CSPs) that connect those devices and route all the data to and from them are being placed under more and more pressure to maintain service levels, offer new capabilities, and still maintain their profitability.

To help them with that challenge, IBM today announced the IBM Netezza Network Analytics Accelerator, which will allow CSPs to analyze customer data, calling plans and contract terms to better understand their customers, improve retention and offer new services. ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-netezza-appliances-helps-communications-services-providers</link>
<category>IOD11</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-netezza-appliances-helps-communications-services-providers?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-netezza-appliances-helps-communications-services-providers</guid>
<content:encoded><![CDATA[ You might not think about it often, there's a flip-side to the convenience that you and I receive from carrying around now-ubiquitous mobile devices. &nbsp;As the number of Smartphones is expected to quadruple over the next 4 years, reaching 2 billion devices by 2015, the communication services providers (CSPs) that connect those devices and route all the data to and from them are being placed under more and more pressure to maintain service levels, offer new capabilities, and still maintain their profitability. <br /> <br />To help them with that challenge, IBM <a href="http://www-03.ibm.com/press/us/en/pressrelease/35739.wss">today announced the IBM Netezza Network Analytics Accelerator</a>, which will allow CSPs to analyze customer data, calling plans and contract terms to better understand their customers, improve retention and offer new services. <br /> <br /><strong><blockquote>LAS VEGAS - 25 Oct 2011:&nbsp;</strong>IBM (NYSE:&nbsp;<a href=http://www.ibm.com/investor><span style="text-decoration:underline">IBM</span></a>) today announced a new network intelligence analytics appliance to help communications services providers (CSPs) analyze up to petabytes of customer and network data in minutes. The new appliance gives CSPs the power to turn their data into valuable insights to enhance the customer experience, secure new customers, generate cost savings, and track the overall health of the network. <br /> <br />CSPs are challenged to boost revenue and keep costs low at a time when customers are demanding more data-intensive products and services. The explosion of Smartphones, tablets and other mobile devices means consumers can do just about anything on the go, from checking the weather to watching movies, and posting to Twitter or Facebook while downloading music. This digital lifestyle has consumers crunching ever-growing amounts of data for browsing, streaming video, gaming, and social networking, placing a strain on network resources. &nbsp; <br /> <br />The IBM Netezza Network Analytics Accelerator addresses this issue and provides an analytics platform that CSPs can use to improve network performance and gain insights on customer experiences. Using the new appliance, CSPs can slice and dice customer data to analyze calling plans and contract terms to see which are driving revenue, understand how each customer is using voice and data packages and the impact on network resources, and spot new market opportunities by learning how customers use different types of handsets. <br />... <br />Most network analytic offerings only look at specific systems or network devices, retain certain information for a short amount of time, and have limited reporting capabilities and rigid data access. This inhibits a CSP's ability to identify patterns and trends or ask questions on-the-fly. Netezza analytics can view all customer data and speed up the flow for instant analysis on demand. </blockquote> <br /> <br /><strong>Press Release: </strong><a href="http://www-03.ibm.com/press/us/en/pressrelease/35739.wss">&nbsp;IBM Launches Netezza Appliance to Help Communications Services Providers Analyze Networks and Gain Consumer Insight</a>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/new-netezza-appliances-helps-communications-services-providers</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-netezza-appliances-helps-communications-services-providers?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>New IBM Software Helps Analyze The World&#8217;s Data For Healthcare Transformation</title>
<pubDate>Tue, 25 Oct 2011 10:38:46 -0700</pubDate>
<description>
<![CDATA[ 
If you attended this morning's general session at IOD (or caught it on Livestream), you would have heard several speakers talk about healthcare as a focus for the first real-world application for Watson.

Today comes the announcement (New IBM Software Helps Analyze The World's Data For Healthcare Transformation) of new software to help the healthcare industry improve patient care and reduce costs by applying content analytics software similar to what's found in the Jeopardy-playing Watson.
 ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-ibm-software-helps-analyze-the-worlds-data-for-healthcare-transformation</link>
<category>IOD11</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-ibm-software-helps-analyze-the-worlds-data-for-healthcare-transformation?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-ibm-software-helps-analyze-the-worlds-data-for-healthcare-transformation</guid>
<content:encoded><![CDATA[ If you attended this morning's general session at IOD (or caught it on <a href=http://www.ibm.co/iod11>Livestream</a>), you would have heard several speakers talk about healthcare as a focus for the first real-world application for Watson. <br /> <br />Today comes the announcement <em>(</em><a href="http://www-03.ibm.com/press/us/en/pressrelease/35597.wss"><em>New IBM Software Helps Analyze The World's Data For Healthcare Transformation</em></a><em>) </em>of new software to help the healthcare industry improve patient care and reduce costs by applying content analytics software similar to what's found in the Jeopardy-playing Watson. <br /> <br /><blockquote>Seton Healthcare Family is the first client to adopt and use the technology, called IBM Content and Predictive Analytics for Healthcare. The solution will allow healthcare organizations to extract relevant clinical information from vast amounts of patient data to better analyze the past, understand the present, and predict future outcomes.  <br /> <br />By combining IBM's Watson technology with industry solutions offerings, Seton intends to focus the new content and predictive analytics solution on the root causes of hospital readmissions, and ways it can decrease preventable multiple hospital visits.  <br /> <br />According to the New England Journal of Medicine, one in five patients suffer from preventable readmissions, which represents $17.4 billion of the current $102.6 billion Medicare budget.* Beginning in 2012, hospitals will be penalized for high readmission rates with reductions in Medicare discharge payments. </blockquote> <br /> <br /><strong>Press Release:</strong> &nbsp;<a href="http://www-03.ibm.com/press/us/en/pressrelease/35597.wss">New IBM Software Helps Analyze The World's Data For Healthcare Transformation</a>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/new-ibm-software-helps-analyze-the-worlds-data-for-healthcare-transformation</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-ibm-software-helps-analyze-the-worlds-data-for-healthcare-transformation?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>IOD11 - Monday Announcements - Business Analytics and Big Data</title>
<pubDate>Mon, 24 Oct 2011 16:33:31 -0700</pubDate>
<description>
<![CDATA[ 
As highlighted during this morning's general session, there will be a number of announcements coming out over the course of this week.

Today's press release (IBM Transforms Data At Work, Accelerates Big Data Analytics) summarizes the announcements around Business Analytics and Big Data, including new Hadoop-based analytics software on the cloud (that can be up and running in under 30 minutes), new mobile analytics software for the iPad (downloadable from the Apples Store), and new mapping capabilities for predictive analytics software.
 ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-monday-announcements</link>
<category>IOD11</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-monday-announcements?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-monday-announcements</guid>
<content:encoded><![CDATA[ As highlighted during this morning's general session, there will be a number of announcements coming out over the course of this week. <br /> <br />Today's press release <em>(</em><a href="http://www-03.ibm.com/press/us/en/pressrelease/35736.wss"><em>IBM Transforms Data At Work, Accelerates Big Data Analytics) </em></a>summarizes the announcements around Business Analytics and Big Data, including new Hadoop-based analytics software on the cloud (that can be up and running in under 30 minutes), new mobile analytics software for the iPad (<a href=http://bit.ly/r68A04>downloadable </a>from the Apples Store), and new mapping capabilities for predictive analytics software. <br /> <br /><strong><blockquote>LAS VEGAS - 24 Oct 2011:&nbsp;</strong>At the 2011 Business Analytics Forum, IBM (NYSE:&nbsp;<a href=http://www.ibm.com/investor><span style="text-decoration:underline">IBM</span></a>) today unveiled new software that brings the power of managing and analyzing big data to the workplace. Whether in the office or on the road, employees can now gain actionable insight anytime, anywhere from the broadest range of data and put it to work in real-time. <br />The new offerings span a wide variety of big data and business analytics technologies across multiple platforms from mobile devices to the data center to IBM's SmartCloud. Now employees from any department inside an organization can explore unstructured data such as Twitter feeds, Facebook posts, weather data, log files, genomic data and video, and make sense of it on the fly as part of their everyday work experience.&nbsp; <br />With today's news, IBM is placing the power of mobile analytics into the hands of iPad users with a free software download at Apple's iTunes Store: http://bit.ly/r68A04. The new software is designed to help employees in key industries such as financial services, healthcare, government, communications, retail, and travel and transportation use and benefit from business analytics on the go.&nbsp;</blockquote> <br /> <br /><strong>Link: </strong><a href="http://www-03.ibm.com/press/us/en/pressrelease/35736.wss"><strong>IBM Transforms Data At Work, Accelerates Big Data Analytics</strong></a>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/iod11-monday-announcements</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-monday-announcements?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>IOD11 - ECM Keynote</title>
<pubDate>Mon, 24 Oct 2011 16:20:47 -0700</pubDate>
<description>
<![CDATA[ 
Some quick highlights from the ECM Keynote from IOD 11:

Content at rest = Cost... Content in motion = Value.  Therefore, our focus is on augmenting systems of record with systems of engagement, unleashing the value of content in motion. ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-ecm-keynote</link>
<category>IOD11</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-ecm-keynote?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-ecm-keynote</guid>
<content:encoded><![CDATA[ Some quick highlights from the ECM Keynote from IOD 11: <br /> <br />Content at rest = Cost... Content in motion = Value. &nbsp;Therefore, our focus is on augmenting systems of record with systems of engagement, unleashing the value of content in motion. <br /> <br />How businesses are using IBM ECM Solutions: <br /> <br /><strong>Wells Fargo - </strong>Swapnil Salonke - Imaging Services for Wells Fargo and John Murphy, IBM: <ul> <li>Wells Fargo processes around 100 million documents a month, 24x7 </li><li>Wells Fargo undertook a transformation of their environment driven by a focus on the business value they were delivering to their customers.</li></ul> <br /><strong>Novartis</strong> - Scott Bancroft <ul> <li>Dealing with huge amounts of electronic and physical content (and physical content includes not just paper, but things like lab samples) </li><li>They have 300 shelf-kilometers of paper (equal to around 50 million pieces of paper) </li><li>Their Global master Retention Management System is designed to bring all records together under the same classification system and legally defensible retention policy </li><li>It's designed to be managed at a global, country and state level, while also offering flexibility at the local level. </li><li>It is very intuitive, with end users requiring only 15 minutes of training out on the site.</li></ul> <br /><strong>Seton Healthcare Family</strong> - Dr. David Ramirez <ul> <li>Not for profit healthcare provider in central Texas. &nbsp; </li><li>About 1/3 of their patients can't pay for care, and they essentially donate $300M in charity care a year. </li><li>They are going to be applying Watson to better treat patients coming in with Congestive Heart Failure. &nbsp;Nationwide, around 50% of CHF cases are readmitted to the hospital within 30 days, and half of that should be avoided.</li></ul> <br /><strong>SEB </strong>- Simon Hancorn <ul> <li>SEB is a large Nordic Bank, operating in 10 countries in Europe </li><li>They need to keep track of many different types of information under intense time pressure, and handle about 100,000 cases a month across 350 different case types. </li><li>Their initial approach was to keep automating their processes, but found that doing so would have taken so much time and expense that they went looking for other options. </li><li>They are replacing their workflow engine with IBM Case Manager, now have a new archive based on FileNet P8, and are providing reporting and statistics via IBM Case Manager.</li></ul> <br /> <br /> <br />  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/iod11-ecm-keynote</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-ecm-keynote?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>&quot;A story was being told by our guests and we couldn&#8217;t see it&quot;</title>
<pubDate>Mon, 24 Oct 2011 16:02:57 -0700</pubDate>
<description>
<![CDATA[ 
"We realized there was a story being told to us by our guests, and we couldn't see it." The above quote, by John Lucas, Director of Operations for the Cincinatti Zoo, was another one that really struck me during this morning's IOD press conference. The zoo - the second oldest in the United States ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/a-story-was-being-told-by-our-guests-and-we-couldnt-see-it.</link>
<category>IOD11</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/a-story-was-being-told-by-our-guests-and-we-couldnt-see-it.?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/a-story-was-being-told-by-our-guests-and-we-couldnt-see-it.</guid>
<content:encoded><![CDATA[ <strong>"We realized there was a story being told to us by our guests, and we couldn't see it."</strong> <br /> <br />The above quote, by John Lucas, Director of Operations for the Cincinatti Zoo, was another one that really struck me during this morning's IOD press conference. <br /> <br />The zoo - the second oldest in the United States - had the foresight to realize that while they wanted to be taking a customer-centric view, their existing information infrastructure was prohibiting them from doing so. <br /> <br />As I've <a href="http://adamgartenberg.com/gartenberg/agartenberg.nsf/dx/driving-visits-and-beer-sales-at-the-zoo-">written about previously</a>, the zoo has deployed Cognos 10, allowing them to completely turn around their approach to analyzing and extracting insight from data that previously had been scattered across the organization (if available at all). <br /> <br />The result has been what John described as very deep consumer insight on visitation and spending at an individual guest level. <br /> <br />One of the insights he shared was that weather drives a lot of their business. &nbsp;While this by itself isn't necessarily a big surprise, a discovery they made is that it effects different segments of their business in different ways. &nbsp;For example, the zoo's members are much more temperature sensitive than non-members (above 90 degrees, member attendance drops off significantly.) <br /> <br />John also brought an iPad with him on stage as a way of demonstrating the importance of having data that is available and consumable from anywhere. &nbsp;Being able to access Cognos on the iPad allows him and his colleagues to spend time out in the park with their guests (where they should be), and yet never be far away from the data they need to keep the business running. <br /> <br />The zoo has identified $500,000 in new revenue generated directly as a result of their deployment of Cognos, a significant impact for a business of their size.  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/a-story-was-being-told-by-our-guests-and-we-couldnt-see-it.</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/a-story-was-being-told-by-our-guests-and-we-couldnt-see-it.?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>Imagine if you put the Hoover Dam in the wrong place</title>
<pubDate>Mon, 24 Oct 2011 15:32:14 -0700</pubDate>
<description>
<![CDATA[ 
"Imagine if you put the Hoover Dam in the wrong place"

The above quote came from Lars Christian Christiansen, Vice President of Plant Siting and Forecasting from Vestas Wind Systems, the world's largest producer of wind turbines.  Lars joined IBM executives at a press conference following this morning's general session, and the analogy he made was a very pointed one when you think about the business he is in.   ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/imagine-if-you-put-the-hoover-dam-in-the-wrong-place</link>
<category>IOD11</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/imagine-if-you-put-the-hoover-dam-in-the-wrong-place?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/imagine-if-you-put-the-hoover-dam-in-the-wrong-place</guid>
<content:encoded><![CDATA[ <strong>"Imagine if you put the Hoover Dam in the wrong place"</strong> <br /> <br /> The above quote came from Lars Christian Christiansen, Vice President of Plant Siting and Forecasting from Vestas Wind Systems, the world's largest producer of wind turbines. &nbsp;Lars joined IBM executives at a press conference following this morning's general session, and the analogy he made was a very pointed one when you think about the business he is in. &nbsp; <br /> <br /> Vestas helps their clients place wind turbines in the right places, and to extend the analogy above, the Hoover Dam produces the same power as about 600 wind turbines. (And for a little perspective, Vestas currently monitors about 16,000 turbines). &nbsp;While the scope of erecting a wind turbine might not on the surface appear to be of the same scale as a construction project like the Hoover Dam, the implications of placing that turbine in anything less than its optimal location can be just as significant. <br /> <br /> <a href=http://www.ibm.com/press/us/en/pressrelease/35737.wss>Vestas is using</a> IBM BigInsights software and an IBM "Firestorm" supercomputer to analyze petabytes of data from a variety of sources - weather reports, weather forecast models, tidal phases, geospatial and sensor data to name just a few - to determine where their clients should place their wind turbines. &nbsp; <br /> <br /> This application of Big Data is allowing them to provide their clients with predictability and reliability, and to get them up and running quickly. <br /> <br /><iframe width="640" height="360" src="http://www.youtube.com/embed/92tZ30ZporE" frameborder="0" allowfullscreen></iframe> <br /> <br /><strong>Press Release:</strong> &nbsp;<a href="http://www-03.ibm.com/press/us/en/pressrelease/35737.wss">Vestas Wind Systems Turns to IBM Big Data Analytics for Smarter Wind Energy</a>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/imagine-if-you-put-the-hoover-dam-in-the-wrong-place</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/imagine-if-you-put-the-hoover-dam-in-the-wrong-place?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>IOD11 Conference Opening General Session</title>
<pubDate>Mon, 24 Oct 2011 08:24:14 -0700</pubDate>
<description>
<![CDATA[ 
I'm going to be live blogging the IOD 2011 Conference Opening General Session.  (Check back here for updates, or follow along live at http://www.ibm.co/iod11 )
 ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-conference-opening-general-session-2</link>
<category>IOD11</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-conference-opening-general-session-2?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-conference-opening-general-session-2</guid>
<content:encoded><![CDATA[ I'm going to be live blogging the IOD 2011 Conference Opening General Session. &nbsp;(Check back here for updates, or follow along live at http://www.ibm.co/iod11 ) <br /> <br /> First speaker - <strong>Jeff Jonas, IBM Distinguished Engineer. &nbsp;</strong> <br /> Enterprise Amensia - having two pieces of information in the organization that aren't connected. <br /> <br /> Organizations are getting dumber - increase in available information, but large gap between sensemaking algorithms <br /> <br /> Major retailer found two out of every thousand people they hired had already been arrested for stealing... from the same store! <br /> <br /> Analogy between trying to extract value from enterprise data and trying to do a jigsaw puzzle (with missing pieces, duplicates and "false negatives") <br /> <br /> Big Data. New Physics  <ul> <li>More data: better the predictions  </li><li>Lower false positives  </li><li>Fewer false negatives </li><li>More data: bad data... good  </li><li>Suddenly glad your data was not perfect. </li><li>More data: &nbsp;less compute &nbsp;&#91;the last few puzzle pieces to put together go faster than the first ones&#93; </li></ul><br /> Sense and Respond --> Explore and Reflect <br /> <br /> Closing thoughts - The most competitive organizations are going to make sense of what they're doing while there's still time to do something about it. <br /> <br /> <strong>Sarah Diamond - Managing Partner, Financial Services, IBM Global Business Services. </strong><br /> Firms must dramatically improve their levels of transparency and level of data and analytic capabilities to satisfy regulators, successfully manage risk and enable growth. <strong><br /> <br /> HP Bunaes - Senior Vice President Corporate Risk Management, SunTrust</strong>  <ul> <li>In 5 years SunTrust made quantum leap in analytics.  </li><li>Each region used to have to fend for itself. &nbsp;Now standardized reporting as a shared service  </li><li>Used to use Excel and ccess, now Data Warehouse and Business Analytics  </li><li>Intranet portal fo one-stop shopping and self-service.  </li><li>Now put customer in center - everything produced is client relationship based.  </li><li>No more tower of Babel problem - standard definitions and quality metrics.  </li><li>Can now do in seconds what used to take days to do.  </li><li>Managers and lines of business used to divert hundreds of people to create reports, now they can focus on growing their business.</li></ul><br /> One of lines of business was in auto finance. &nbsp;Could use tools and data to build sophisticated models on exposure to auto dealers at granular level. &nbsp;Similarly, exposure to homebuilders. &nbsp;Thanks to data, knew exactly what exposures where and knew strengths/weaknesses of every single builder. &nbsp;Allowed to mitigate risk. &nbsp;Residential mortgage business took a beating. &nbsp;Could use tools to isolate areas of stress... concentrated in a few narrow segments, while most of the business held up well. &nbsp;Informed loss mitigation strategies and could focus where stress was worst. &nbsp;And could provide that to analysts, investors and regulators. <strong><br /> <br /> Paul Edmisten, Senior Vice President, Corporate Business Intelligence and Analytics, SunTrust</strong> <br /> How take those capabilities and explore over Sun Trust. <br /> Transform to take analytics across company. <br /> Launched strategic initiative to differentiate based on analytics. &nbsp;What was series of siloed teams has come together under common operating model. <br /> <br /> Analytical value = managed data + talented people x embedded analytics <br /> <br /> All 28,000 people in company needs to understand value of data (down to the teller). &nbsp; <br /> <br /> How use analytics: <br /> 1. &nbsp; &nbsp; &nbsp; &nbsp;Risk Analytics- Understanding/modelling risk <br /> 2. &nbsp; &nbsp; &nbsp; &nbsp;Finance Analytics- Increased value when overlay risk and finance analytics - e.g., risk-adjusted profitability. &nbsp;(Probability of default for given protfolio) <br /> 3. &nbsp; &nbsp; &nbsp; &nbsp;Operational Analytics- Call centers, lending operations, bank operations. &nbsp;Embedding analytics inside of workflow systems and imaging. &nbsp;Can be smarter in how process loans, be more effective and sensitive to clients' specific needs. &nbsp;Or can use to determine where to place ATMs. <br /> 4. &nbsp; &nbsp; &nbsp; &nbsp;Client Analytics - e.g., Amazon knows what you want to buy next... want to understand full relationship to better offer, bundle products. <br /> <br /> Video highlighting benefits seen by companies like Directv and Pepsi <strong><br /> <br /> SVP IBM Software Solutions Business Group - Mike Rhodin</strong><br /> Outcomes that are possible when harness information and make it work for you instead of against you. <br /> Innovation across industries is opening new possibilities for business optimization. <br /> Analytics create a competitive advantage. &nbsp;More organizations see analytics as competitive advantage. &nbsp;57% increase in organizations citing it as an advantage over same survey in 2010. &nbsp; <br /> Organizations competing on analytics substantially outperform their peers - by 220%. <br /> 60% of CEOs agree they have more data than they can use effectively. <br /> The performance gap is widening - Organizations that apply advanced analytics achieve more profit growth - 12x <br /> <br /> Opportunities for analysts exist across the business: <br /> 71% of CMOs see data explosion as having the biggest impact <br /> 25% of CHROs using analytics to make future workforce decisions <br /> 74% of CFOs see a need for faster decision making. <br /> <br /> By embedding analytics into the fabric of your business processes, businesses can anticipate and shape business outcomes.  <ul> <li>Becker Underwood - 50% increase in inventory turns. &nbsp;(They were making decisions based on rearview mirror. &nbsp;Now can make more accurate predictions to better manage inventory. &nbsp;More timely and accurate raw material orders.)  </li><li>JM Family Enterprises - $2.1M annual call center savings  </li><li>Santam Insurance (South Africa) - Saved $2.4M in just 4 months, improved claims processing by 70%. &nbsp;Automatically scored each claim based on risk level and moved on to appropriate group to process. &nbsp;Identified pattern of fraud by major crime syndicate in first 4 months, leading to $2.4M in savings.  </li><li>Vivo (largest mobile provider in southern hemisphere) - Reduced campaign execution time by 86% by use of Unica.</li></ul><br /> Algorithmics - IBM closed acquisition last week. &nbsp;Financial risk management - 4,000 risk factors monitored. <strong><br /> <br /> SVP Middleware Software, IBM Software Group - Robert LeBlanc</strong> <br /> Possibilities today - Information from everywhere, radical flexibility, extreme scalability <br /> We need to adapt to these changing set of requirements. <br /> Key question: Is your information strategy bold enough?  <ul> <li>Are you prioritizing and delivering specific business outcomes in your industry  </li><li>Are you applying the right technology?  </li><li>Do you have a proactive partnership between business and IT?  </li><li>Have you made an investment in innovation, skills and IT efficiency?  </li><li>Has your organization made a lasting commitment to strategic/cultural change?</li></ul><br /> Think about the platform you have that supports information, that supports what you're trying to do around analytics and information in your org.  <ul> <li>HealthNow - needed one view of the client. &nbsp;Now provide better care and are saving $5M a year.  </li><li>Hennepin County (Minnesota). &nbsp;Improving child welfare and saving $2.5M annually. &nbsp;Integrated case management, across paper and electronic. &nbsp;Now case workers have infor they need and can spend more time in field with clients.  </li><li>Pacific Northwest Smart Grid - $178M smart grid project. &nbsp;Tapping into new information sources.</li></ul><strong><br /> GM, Information Management Software - Arvind Krishna</strong> <br /> How harness info to turn into insights and turn insights into increasing revenue and profits. &nbsp;The key is turning insight into action. <strong><br /> <br /> Announcements this week:</strong> <br /> DB2 Analytics Accelerator - leveraging Netezza. &nbsp;Improving speed of queries by 10-100 times <br /> IMS 12 - doubling performance to 60k transactions per second <br /> Both reduce cost of managing data <br /> <br /> IBM Content and Predictive Analytics for Healthcare - natural language processing, speech, info from diverse sources. &nbsp; <br /> IBM Case Manager v5.1 - bringing together case management and business process management <br /> <br /> InfoSphere MDM10 <br /> InfoSphere Information Server 8.7 <br /> InfoSphere Optim Test Data Management Self Service Center <br /> --> Reduce time it takes to get capabilities into production. &nbsp; <br /> <br /> Cognos with native iPad support &nbsp;(search Apple App Store for Cognos <br /> Cognos BI v10.1.1 - Speed and Flexibility <br /> Sneak peek in the labs - Analytics go Personal &nbsp;(breakthrough analytics performance on the desktop) <br /> <br /> Algorithmics - address market, credit, operational and liquidity risk <br /> <br /> Q1 Labs - pending acquisition - managing security <br /> <br /> InfoSphere BigInsights and InfoSphere Streams - bring together any data source, at any velocity, to generate insight; enterprise class platform to enable creative discovery <br /> <br /> BAO Jumpstart Services - driving deep insights from over 2,000 client workshops that have done. <br /> <br /> Lots of images of IBM Champions up on the screen.   ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/iod11-conference-opening-general-session-2</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/iod11-conference-opening-general-session-2?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>IBM&#8217;s &#8217;Jeopardy&#8217; computer lands health care job</title>
<pubDate>Mon, 12 Sep 2011 11:31:17 -0400</pubDate>
<description>
<![CDATA[ 
Watson, the IBM computer that bested the two all time Jeopardy! champions earlier this year, is leaving the game show business behind and is heading to work.  

IBM announced today that we are partnering with WellPoint, a health insurance plan provider with 34 million subscribers, to bring Watson technology to the health care industry.   ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibms-jeopardy-computer-lands-health-care-job</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibms-jeopardy-computer-lands-health-care-job?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibms-jeopardy-computer-lands-health-care-job</guid>
<content:encoded><![CDATA[ <a href="http://www-03.ibm.com/innovation/us/watson/">Watson</a>, the IBM computer that bested the two all-time <a href=http://www.jeopardy.com/><em>Jeopardy!</em> </a>champions earlier this year, is leaving the game show business behind and is heading to work. &nbsp; <br /> <br />IBM <a href="http://www-03.ibm.com/press/us/en/pressrelease/35402.wss">announced today </a>that we are partnering with WellPoint, a US health insurance plan provider with 34 million subscribers, to bring Watson technology to the health care industry. &nbsp;From the <a href=http://money.cnn.com/2011/09/12/technology/ibm_watson_health_care/>CNN coverage </a>of the announcement: <br /> <br /><blockquote>The goal is for Watson to help medical professionals diagnose and sort out treatment options for complicated health issues. Think of the system as an electronic Dr. House. <br />"Imagine having the ability to take in all the information around a patient's medical care -- symptoms, findings, patient interviews and diagnostic studies," Dr. Sam Nussbaum, WellPoint's chief medical officer, said in a prepared statement. <br />"Then, imagine using Watson analytic capabilities to consider all of the prior cases, the state-of-the-art clinical knowledge in the medical literature and clinical best practices to help a physician advance a diagnosis and guide a course of treatment," he added.</blockquote> <br /> <br />WellPoint plans to begin deploying Watson technology in small clinical pilot tests in early 2012. <br /> <br />Also, if you missed seeing Watson compete on Jeopardy earlier this year (or enjoyed it so much you want to watch again), Jeopardy will be<strong> re-airing the three-day matchup starting tonight (Sept. 12). &nbsp;</strong> <br /> <br /><strong>Links:</strong> <ul> <li>Press Release: &nbsp;<a href="http://www-03.ibm.com/press/us/en/pressrelease/35402.wss">WellPoint and IBM Announce Agreement to Put Watson to Work in Health Care</a> </li><li>CNNMoney: &nbsp;<a href=http://money.cnn.com/2011/09/12/technology/ibm_watson_health_care/>IBM's 'Jeopardy' computer lands health care job</a> </li><li>CNet: &nbsp;<a href="http://news.cnet.com/8301-11386_3-20104614-76/ibms-watson-to-offer-medical-advice-to-doctors/">IBM's Watson to offer medical advice to doctors</a></li></ul>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/ibms-jeopardy-computer-lands-health-care-job</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/ibms-jeopardy-computer-lands-health-care-job?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>Last Chance!  Early Bird Registration for IOD Conference</title>
<pubDate>Tue, 30 Aug 2011 15:06:14 -0400</pubDate>
<description>
<![CDATA[ 
I wanted to pass on a friendly reminder that the early bird discount for the Information On Demand conference ends tomorrow, 8/31.

The conference, which will take place Oct 23-27 in Las Vegas, Nevada, is the best chance to learn from and network with over 10,000 business and technology leaders across Information Management, Enterprise Content Management and Business Analytics.  
 ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/last-chance-early-bird-registration-for-iod-conference</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/last-chance-early-bird-registration-for-iod-conference?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/last-chance-early-bird-registration-for-iod-conference</guid>
<content:encoded><![CDATA[ I wanted to pass on a friendly reminder that the early bird discount for the <a href="http://www-01.ibm.com/software/data/2011-conference">Information On Demand conference</a> ends tomorrow, 8/31. <br /> <br />The conference, which will take place Oct 23-27 in Las Vegas, Nevada, is the best chance to learn from and network with over 10,000 business and technology leaders across Information Management, Enterprise Content Management and Business Analytics. &nbsp;<strong><br /> </strong> <br /><strong>Conference Highlights:</strong> <ul> <li>700 technical education sessions </li><li>110 industry-focused business and IT leadership sessions </li><li>Session content featuring software, hardware and services solutions </li><li>128 hands-on labs </li><li>300+ customer speakers </li><li>Largest IBM expo </li><li>Three complimentary certification exams </li><li>IBM and industry-renowned speakers </li><li>Networking opportunities</li></ul> <br /><a href="http://www-01.ibm.com/software/data/2011-conference/registration.html"><strong>Register today</strong></a>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/last-chance-early-bird-registration-for-iod-conference</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/last-chance-early-bird-registration-for-iod-conference?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>New Business Analytics and Optimization Web Site</title>
<pubDate>Fri, 5 Aug 2011 09:53:03 -0400</pubDate>
<description>
<![CDATA[ 
I'd like to share the recently relaunched Business Analytics and Optimization (BAO) landing page on ibm.com (ibm.com/BAO).  
In addition to the demos and solution details that have always been there, we're now highlighting a number of new features on the site.

For example, you will find links to:
Join us on Facebook
Follow us on Twitter (@IBM_BAO)
Register for the Information on Demand 2011 conference
Learn how IBM BAO can address needs specific to your industry

As well as a host of whitepapers, tutorials, and studies.

Please head on over and check it out. ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-business-analytics-and-optimization-web-site</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-business-analytics-and-optimization-web-site?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-business-analytics-and-optimization-web-site</guid>
<content:encoded><![CDATA[ <a href=http://www.ibm.com/bao><img  src="http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/BAOWeb.jpg/$file/BAOWeb.jpg" border=0 hspace=5 align="right"/></a> <br /> I'd like to share the recently relaunched Business Analytics and Optimization (BAO) landing page on ibm.com (<a href=http://www.ibm.com/bao><span style="text-decoration:underline">ibm.com/BAO</span></a>). &nbsp; <br /> <br /> In addition to the demos and solution details that you could always find on the site, we're now highlighting a number of new features: <br /> <br /> For example, you will find links to:  <ul> <li>Join us on <a href="http://www.facebook.com/pages/IBM-Business-Analytics-and-Optimization/119784648148"><span style="text-decoration:underline">Facebook</span></a>  </li><li>Follow us on Twitter (<a href=http://www.twitter.com/ibm_bao><span style="text-decoration:underline">@IBM_BAO</span></a>)  </li><li>Register for the <a href="http://www-01.ibm.com/software/data/2011-conference/registration.html?cm_sp=MTE19856"><span style="text-decoration:underline">Information on Demand 2011 conference</span></a>  </li><li>Learn how IBM BAO can address needs <a href="http://www-01.ibm.com/software/data/industry/find.html?cm_sp=MTE15529"><span style="text-decoration:underline">specific to your industry</span></a></li></ul><br /> As well as a host of whitepapers, tutorials, and studies. <br /> <br /> Please head on over and <a href=http://www.ibm.com/bao><span style="text-decoration:underline">check it out.</span></a>   ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/new-business-analytics-and-optimization-web-site</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-business-analytics-and-optimization-web-site?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>Marc Hebert: How to Deal with Data Cholesterol in your Enterprise Systems</title>
<pubDate>Thu, 4 Aug 2011 11:22:38 -0400</pubDate>
<description>
<![CDATA[ 
I really love the analogy in the headline of this post from IBM Champion Marc Hebert (How to Deal with Data Cholesterol in your Enterprise Systems).  The concept of "Data Cholesterol" clogging up your enterprise systems is a very evocative one, and, just like the cholesterol that may be clogging up your body, there is something you can do about it.
 ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/marc-hebert-how-to-deal-with-data-cholesterol-in-your-enterprise-systems</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/marc-hebert-how-to-deal-with-data-cholesterol-in-your-enterprise-systems?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/marc-hebert-how-to-deal-with-data-cholesterol-in-your-enterprise-systems</guid>
<content:encoded><![CDATA[ I really love the analogy in the headline of this post from IBM Champion Marc Hebert <a href="http://smarterquestions.org/2011/08/how-to-deal-with-data-cholesterol-in-your-enterprise-systems/"><em>(How to Deal with Data Cholesterol in your Enterprise Systems)</em></a>. &nbsp;The concept of "Data Cholesterol" clogging up your enterprise systems is a very evocative one, and, just like the cholesterol that may be clogging up your blood vessels, there is something you can do about it. <br /> <br /><blockquote>Data cholesterol is a condition in which the excessive buildup of data leads to sluggishness across your systems. Just as too much cholesterol in the human body can lead to serious health problems, data cholesterol hinders the function of enterprise systems. It causes slower response times for customer service requests and report queries. It prolongs testing and reporting. It can even expose your organization to needless litigation. &nbsp;Even mid-sized companies are amassing databases of over one terabyte that are growing at 30-70% each year.</blockquote> <br /> <br />Marc blogs over at <a href=http://estuate.com/blog/2011/03/>Estuate.com</a>, and you can learn more about his thoughts on the matter over there. &nbsp;You can also read a first-hand account of how Estuate helped Travelport implement IBM Optim Test Data Management Solution, enabling them to create efficient test databases.&nbsp;You can <a href="http://smaarterquestions.org/wp-content/uploads/2011/07/Travelport-Case-Study.pdf">read the full Travelport case study here</a>.  <br /> <br />  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/marc-hebert-how-to-deal-with-data-cholesterol-in-your-enterprise-systems</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/marc-hebert-how-to-deal-with-data-cholesterol-in-your-enterprise-systems?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>Modeling Trains with SPSS</title>
<pubDate>Wed, 3 Aug 2011 10:28:50 -0400</pubDate>
<description>
<![CDATA[ 
An article in this month's IBM Data Management Magazine (Modeling Trains with SPSS) has a very apt subtitle:  "How sequential analysis can predict the future, and why DB2 might be smarter than you think."

In plain English, the authors looked at how IBM SPSS Modeler and IBM DB2 can analyze data generated by the trains - in this case, over 1000 different types of mechanical and electrical events recorded by the train - to determine which might be early indicators that the train may break down unexpectedly.  To do this task they used sequential analysis to detect patterns in the data.  (This same type of analysis might be used by a retailer to determine that a customer that buys a certain combination of products might be likely to buy a specific third product, as well.) ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/modeling-trains-with-spss</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/modeling-trains-with-spss?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/modeling-trains-with-spss</guid>
<content:encoded><![CDATA[ <a href=http://www.nxtbook.com/nxtbooks/tda/ibmdm_2011issue3/index.php?startid=18><img  src="http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/Trains.jpg/$file/Trains.jpg" border=0/></a> <br /> An article in this month's IBM Data Management Magazine (<a href="http://www.nxtbook.com/nxtbooks/tda/ibmdm_2011issue3/index.php?startid=18"><em><span style="text-decoration:underline">Modeling Trains with SPSS</span></em></a>) has a very apt subtitle: &nbsp;"How sequential analysis can predict the future, and why DB2 might be smarter than you think." <br /> <br /> In plain English, the authors looked at how <a href="http://www-01.ibm.com/software/analytics/spss/products/modeler/"><span style="text-decoration:underline">IBM SPSS Modeler </span></a>and <a href=http://www.ibm.com/db2><span style="text-decoration:underline">IBM DB2 </span></a>can analyze data generated by the trains - in this case, over 1000 different types of mechanical and electrical events recorded by the train - to determine which might be early indicators that the train may break down unexpectedly. &nbsp;To do this task they used sequential analysis to detect patterns in the data. &nbsp;(This same type of analysis might be used by a retailer to determine that a customer that buys a certain combination of products might be likely to buy a specific third product, as well.) <br /> <br /> From the article: <br /> <blockquote>By their nature, trains invite imagination. They conjure visions of exotic travel and long-distance commerce. But trains are also large, complicated, and expensive to repair when they break unexpectedly. For a railway operator, the ability to predict a failure before it happens would be tremendously valuable. <br /> ... <br /> On a modern train, more than 1,000 different types of mechanical and electrical events are recorded, including operational events such as “opening door” or “train is braking,” warning events such as “line voltage frequency out of range” or “compression is low in compressor X,” and failure events such as “pantograph is out of order” or “inverter lockout.” More than 2,000 events are collected on each train every day. <br /> <br /> IBM proposed to use sequential analysis to determine whether any of these events or event sequences indicate that a more severe problem is about to occur. </blockquote> <span style="text-decoration:underline"><br /> </span><a href="http://www.nxtbook.com/nxtbooks/tda/ibmdm_2011issue3/index.php?startid=18"><span style="text-decoration:underline">> More</span></a>   ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/modeling-trains-with-spss</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/modeling-trains-with-spss?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>Video:  T-Mobile replaces Oracle with Netezza</title>
<pubDate>Tue, 26 Jul 2011 09:21:23 -0400</pubDate>
<description>
<![CDATA[ 
Watch the video below to hear how replacing Oracle with Netezza is allowing T-Mobile to radically change the type of analyses they can perform and the speed at which they can do it.  Christine Twiford, T-Mobile's Manager of Network Technology Solutions, describes how they can now do things like nationwide searches or any network-level aggregation.  "That was just inconceivable.  So we're able to do that now in just seconds with Netezza.  It's changed everything for us."  And this is all being done by the same (small) team that they had before. ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/video-why-t-mobile-replaced-oracle-with-netezza</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/video-why-t-mobile-replaced-oracle-with-netezza?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/video-why-t-mobile-replaced-oracle-with-netezza</guid>
<content:encoded><![CDATA[ <strong>"Everything we do with Netezza pretty much was impossible before."</strong> <br /><em>-- Christine Twiford, Manager of Network Technology Solutions, T-Mobile</em> <br /> <br />Watch the video below to hear how replacing Oracle with <a href="http://thinking.netezza.com/video/t-mobile-network-engineering-success-scale-ibm-netezza">Netezza </a>is allowing T-Mobile to radically change the type of analyses they can perform and the speed at which they can do it. &nbsp;Christine Twiford, T-Mobile's Manager of Network Technology Solutions, describes how they can now do things like nationwide searches or network-level aggregation, which was impossible for them to do before. <strong>&nbsp;"That was just inconceivable. &nbsp;So we're able to do that now in just seconds with Netezza. &nbsp;It's changed everything for us." </strong>&nbsp;And this is all being done by the same (small) team that they had before. <br /> <br /><iframe width="640" height="390" src="http://www.youtube.com/embed/5VbxoD5pGqE" frameborder="0" allowfullscreen></iframe> <br /> <br /><blockquote>In this video, Christine Twiford, T-Mobile's Manager of Network Technology Solutions, explains how and why T-Mobile replaced a 40 terabyte (TB) Oracle data warehouse with an IBM Netezza appliance. She discusses the various business units served by the IBM Netezza appliance today and the evolution of that platform which today holds 2 petabytes (PB) of data. </blockquote> <br /> <br /><a href="http://thinking.netezza.com/video/t-mobile-network-engineering-success-scale-ibm-netezza">> More</a>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/video-why-t-mobile-replaced-oracle-with-netezza</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/video-why-t-mobile-replaced-oracle-with-netezza?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>Six reasons to move from Oracle to IBM (Free eBook)</title>
<pubDate>Tue, 26 Jul 2011 09:13:24 -0400</pubDate>
<description>
<![CDATA[ 
Are you interested in reading some first hand accounts describing why companies chose to migrate from Oracle to IBM data management solutions? This eBook (registration required) describes six reasons to make the switch, each accompanied by a case study. Six reasons to move from Oracle to IBM An I ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/six-reasons-to-move-from-oracle-to-ibm-free-ebook</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/six-reasons-to-move-from-oracle-to-ibm-free-ebook?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/six-reasons-to-move-from-oracle-to-ibm-free-ebook</guid>
<content:encoded><![CDATA[ <img  alt="Image:Six reasons to move from Oracle to IBM (Free eBook)" border="0" src="http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/six-reasons-to-move-from-oracle-to-ibm-free-ebook/content/M2?OpenElement"> <br />Are you interested in reading some first hand accounts describing why companies chose to migrate from Oracle to IBM data management solutions? &nbsp;<a href=http://bit.ly/pVVgvB>This eBook</a><em> (registration required)</em> describes six reasons to make the switch, each accompanied by a case study. <br /> <br /><strong><blockquote>Six reasons to move from Oracle to IBM</strong> <br /><em>An IBM eBook</em> <br />Learn how companies around the world are boosting performance, cutting costs and managing growth. <br />This eBook contains six case studies—one for each reason to switch. These are companies like yours that tackled important challenges by moving from Oracle to IBM: <br />1. &nbsp; &nbsp; &nbsp; &nbsp;Faster response time improved total business productivity for Maschinenfabrik Reinhausen compared to a previous Oracle database. <br />2. &nbsp; &nbsp; &nbsp; &nbsp;The IT group at Agrofert delivered impressive savings by reducing administration, support and licensing costs. <br />3. &nbsp; &nbsp; &nbsp; &nbsp;Replacing its legacy databases enabled Newell Rubbermaid to reduce average storage volumes by 58 percent and cut total storage costs by US$300,000 during the first year. <br />4. &nbsp; &nbsp; &nbsp; &nbsp;By deploying its existing infrastructure more effectively, Schaeffler KG was able to keep up with rapid growth and avoid the need to expand capacity. <br />5. &nbsp; &nbsp; &nbsp; &nbsp;Rapid analysis and reporting of business data helped Epson America make decisions faster and plan for the future more effectively. <br />6. &nbsp; &nbsp; &nbsp; &nbsp;Efficient portability allowed Faith Industry to reuse applications that had been written for a previous Oracle database—without costly rewriting and testing.</blockquote> <br /> <br /><em>Register and Download:</em> <a href=http://bit.ly/pVVgvB><strong>Six reasons to move from Oracle to IBM</strong></a> <br /> <table align=center> <tr> <td> <br /></table> <br />  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/six-reasons-to-move-from-oracle-to-ibm-free-ebook</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/six-reasons-to-move-from-oracle-to-ibm-free-ebook?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>New Watson Video: The Science Behind the Answer</title>
<pubDate>Wed, 20 Jul 2011 14:27:53 -0400</pubDate>
<description>
<![CDATA[ 
This new video provides a great animated walkthrough of what's going on behind the scenes as Watson applies complex content analytic algorithms to determine the answer to questions such as "The first person mentioned by name in 'The Man in the Iron Mask' is this hero of a previous book by the same author." ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-watson-video-the-science-behind-the-answer</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-watson-video-the-science-behind-the-answer?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-watson-video-the-science-behind-the-answer</guid>
<content:encoded><![CDATA[ This new video provides a great animated walkthrough of what's going on behind the scenes as <a href=http://www.ibm.com/watson><span style="text-decoration:underline">Watson </span></a>applies its complex content analytics algorithms to determine the answer to questions such as "The first person mentioned by name in 'The Man in the Iron Mask' is this hero of a previous book by the same author." <br /> <br /> <iframe width="640" height="510" src="http://www.youtube.com/embed/DywO4zksfXw?hd=1" frameborder="0" allowfullscreen></iframe>  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/new-watson-video-the-science-behind-the-answer</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/new-watson-video-the-science-behind-the-answer?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>Improve Marketing Results with New Cloud-based Analytics Suite    </title>
<pubDate>Tue, 19 Jul 2011 08:56:10 -0400</pubDate>
<description>
<![CDATA[ 
IBM announced on Friday a new cloud-based marketing analytics suite, combining capabilities from Coremetrics and Unica.  The new solution, part of IBM's Smarter Commerce initiative, is designed to provide organizations with insight into the effectiveness of new products and services and to help increase customer loyalty, optimize marketing campaigns and create real-time, personalized marketing offers. ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/improve-marketing-results-with-new-cloud-based-analytics-suite-</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/improve-marketing-results-with-new-cloud-based-analytics-suite-?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/improve-marketing-results-with-new-cloud-based-analytics-suite-</guid>
<content:encoded><![CDATA[ IBM announced on Friday a new <a href="http://www-03.ibm.com/press/us/en/pressrelease/35047.wss">cloud-based marketing analytics suite</a>, combining capabilities from Coremetrics and Unica. &nbsp;The new solution, part of <a href="http://www-03.ibm.com/press/us/en/pressrelease/34024.wss"><span style="text-decoration:underline">IBM's Smarter Commerce initiative</span></a>, is designed to provide organizations with insight into the effectiveness of new products and services and to help increase customer loyalty, optimize marketing campaigns and create real-time, personalized marketing offers. <br /> <br /><blockquote>For example, businesses would be able to evaluate Facebook or Twitter activity, and offer customers tailored promotions delivered to their mobile devices on the fly. &nbsp; IBM's suite also enables businesses to deliver and fine tune digital marketing programs based on what customers are doing offline. &nbsp;For example, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories. &nbsp;The benefit to the customer is a consistent, relevant brand experience that reflects all of their online preferences, not just what they did, read or saw on one specific site.</blockquote> <br /> <br /><strong>Press Release: &nbsp;</strong><a href="http://www-03.ibm.com/press/us/en/pressrelease/35047.wss">IBM Debuts Cloud-based Analytics Suite to Help Companies Boost Marketing Results</a> <br /> <br /> <br /> <br />  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/improve-marketing-results-with-new-cloud-based-analytics-suite-</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/improve-marketing-results-with-new-cloud-based-analytics-suite-?opendocument&amp;comments</wfw:comment>
</item>
<item>
<title>Why Big Data Requires New Approach to Analysis and Platform</title>
<pubDate>Mon, 18 Jul 2011 15:25:19 -0400</pubDate>
<description>
<![CDATA[ 
IBM's David Corrigan recently spoke with Loraine Lawson from IT Business Edge about Big Data, IBM's take on the key elements for a Big Data platform, and how the opportunity in Big Data isn't about just "more data," but really opening new possibilities in the type of questions we can ask and answer (as summarized in the response below).
 ...
 ]]>
</description>
<link>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/why-big-data-requires-new-approach-to-analysis-and-platform</link>
<category>IBM</category>
<dc:creator>Adam Gartenberg</dc:creator>
<comments>http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/why-big-data-requires-new-approach-to-analysis-and-platform?opendocument&amp;comments</comments>
<guid isPermaLink="true">http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/why-big-data-requires-new-approach-to-analysis-and-platform</guid>
<content:encoded><![CDATA[ IBM's David Corrigan recently spoke with Loraine Lawson from IT Business Edge about Big Data, IBM's take on the key elements for a <a href="http://www.itbusinessedge.com/cm/community/features/interviews/blog/why-big-data-requires-new-approach-to-analysis-and-platform/?cs=47816">Big Data platform</a>, and how the opportunity in Big Data isn't about just "more data," but rather an expansion in the type of questions we can ask and answer (as summarized in the response below). <br /> <br /><blockquote>The Big Data paradigm is a little bit different. It’s focused more on if you can gather all of the information about a particular topic or, even more broadly, it can be a lot more exploratory between business and IT to say, “Well, what questions could I potentially ask?” <br />We have a client who is in the energy business that said, “If I could bring together geospatial information and weather information and a history of weather information, would I be able to ask this question: Where should I best place a wind turbine for optimal usage from a wind point of view?” And the answer was yes, you actually can get enough data from all of those various sources to have a relevant answer to that question.</blockquote> <br /> <br /><strong>Full article: &nbsp;</strong><a href="http://www.itbusinessedge.com/cm/community/features/interviews/blog/why-big-data-requires-new-approach-to-analysis-and-platform/?cs=47816">Why Big Data Requires New Approach to Analysis and Platform</a> <br /> <br />  ]]></content:encoded>
<wfw:commentRss> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dxcomments/why-big-data-requires-new-approach-to-analysis-and-platform</wfw:commentRss>
<wfw:comment> http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/why-big-data-requires-new-approach-to-analysis-and-platform?opendocument&amp;comments</wfw:comment>
</item>
</channel></rss>

