Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

What’s in a name: Volt

I'm intrigued by the GM Volt concept car that seems to be everywhere over the last day or two.  Partly because I'm amazed they can get this much attention for a concept car that's going to require what sounds like some not insignificant improvements in battery technology before it can even come close to production (yet again proving what Seth Godin says - it's all about the story), but mostly because of the name.

First, I was surprised that no one had already claimed "volt" for an electric or hybrid car.  But then I quickly found myself conjuring up associations with about the only other one-syllable car name that I could think of, which is the Dart.  (I later also came up with the VW Golf, too.)  In neither case does it bring to mind "the car of the future."  

So I guess the real question is, why is it that there aren't more cars with one-syllable names?  Or are there a whole bunch that I'm just not thinking of?


    Vitor Pereira | Website: | 1/9/2007 3:44:36 AM GMT


    There is a whole bunch you're not thinking of.

    Chris Whisonant | Website: | 1/9/2007 7:00:46 AM GMT

    Ford Probe

    Saturn View

    Saturn Sky

    Pontiac "Goat"... ;)

    Adam Gartenberg | Website: | 1/9/2007 7:49:58 AM GMT

    Thanks - and we own Saturns (2 of them) - I should have thought of those.

    | Website: | 1/9/2007 7:53:10 AM GMT

    Chris, I think Probe is not a one-syllable name ;-)

    Some more:

    Honda Fit, Hyundai Getz, Ford Ka.

    Chris Whisonant | Website: | 1/9/2007 8:31:18 AM GMT

    @4 - I don't really think I want to know what you mean by that Probe comment! :)

    Adam Gartenberg | Website: | 1/9/2007 10:28:47 AM GMT

    I should have said that I was thinking from my typical US-as-center-of-the-universe perspective - I'm not as familiar with car models that aren't sold in the US.

    Vitor Pereira | Website: | 1/9/2007 11:27:46 AM GMT

    You're right, most of the cars I know with one-syllable names are small compact models which are usually not sold in the US, but the Fit is on sale since last year.

    Vitor Pereira | Website: | 1/9/2007 11:31:29 AM GMT

    Chris, just kidding.

    Comment #4 was also mine, I hitted the button to fast.

    Lindsey | Website: | 12/22/2008 8:19:41 PM GMT

    Nissan Quest

    Pontiac Vibe

    Dodge Ram

    Adam Gartenberg | Website: | 1/2/2009 8:10:17 AM GMT

    Good ones!

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