Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Videos from IOD 2013: Denihan Hospitality and Big Data and Analytics as the Next Natural Resource

Here are some videos that tie into what was shared today at IOD.  The first highlights the way in which Dnihan Hospitality is using IBM Business Analytics to get closer to their customers (more details available here), while the second was run at the start of the ECM Keynote this afternoon.

Denihan Hospitality uses IBM Business Analytics as a Competitive Advantage

Big Data and Analytics is the Next Natural Resource