Adam Gartenberg's Blog

Web 2.0: The Human Web

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• Author: Adam S Gartenberg
• July 11, 2006
• Category:

Robert Scoble and Hugh McCloud are both talking about "The Human Web" today (and here I was thinking I could go at least a week without linking to Scoble.  Oh well.)  Read their posts, but I think Hugh sums it up well:

• Web 1.0 [aka Dotcom] was about the corporatisation and monetisation of the web.
• Web 2.0 [aka the Blogosphere] is about the humanification of the web.

I went to ibm.com and tried Scoble's challenge - without clicking anywhere find a real human being, not an agency stock photo.  A tough one.  However, I am glad to see that IBM still makes it fairly easy to find the people behind the company.  Two clicks - Contact, then Employee Directory, will get you to a page where you can easily look up the contact information for yours truly or just about anyone else at IBM.  Of course, it's not perfect, I wish they'd also link here to make it even easier to reach IBMers via IM.

But back to the larger picture - the idea of Web 2.0 being all about the humanification of the web - focusing on people and how real humans interact, ties very much back to what we've been focusing on within Lotus, and especially with Sametime.  How do we make it easier for people to find each other, to connect, to find the answers they need (even when - or especially when - they don't know who to ask).

Bonus link:  Mike Rhodin's keynote at the CTC conference, where he talks about how Lotus is innovating to meet (or exceed) what people expect in a Web 2.0 world:  http://www.collaborationloop.com/blogs/ctc-2006-michael-rhodin-2.htm

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