Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Take MIT Analytics Survey; Enter to Win iPad2

What makes an effective analytics leader?

The MIT Sloan Management Review is conducting a new study as part of ongoing research into the use of analytics in organizations around the world.  If you work with analytics as part of your routine business activities, we would invite you to complete the 20-minute study.  Oh, and you can register to win an iPad2.

This 20-minute survey, conducted by MIT Sloan Management Review, asks about the information and analytics activities at your company. It builds on our inquiry, begun last year, into the role of data and the new analytics in transforming how companies lead and innovate. (You can read the report on that survey and research on our website.) This year's survey focuses on the "how" of analytics — how companies are getting it done, overcoming challenges, and how they can learn from others' experiences.

We look forward to reporting back to you with our findings in upcoming issues of SMR. And as a "thank you" for completing the survey, we will enter you for an opportunity to win a free Apple iPad2.

Proceed to survey

Image:Take MIT Analytics Survey; Enter to Win iPad2