Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Some more Sametime press coverage

A few more articles on Sametime that I didn't get into last week's posting:

ADT:  Plugging-In to IBM's Revamped IM Client

David Marshak, on Sametime 7.5's plugin model::

"Presence is just another plug-in," he says, "and plug-ins can talk to plug-ins." Many plug-ins will use availability presence and location presence. Several companies are building softphones for voice over IP. Some developers are working on alerting apps to immediately notify users of important changes regarding a customer or business process. Other apps will take advantage of Web services.

David also talked about the plug-in catalog that we'll be rolling out shortly to allow developers to share their plug-ins or link back to plug-ins that they might be selling.

InfoWorld:  IM as a unified collaboration platform

We all know that IM (instant messaging) is a tremendous time-saver, allowing you to make fewer phone calls, answer fewer voice mails, and send and receive fewer e-mails. So when I spoke with Dave Marshak, director of IBM Lotus collaboration technology, on the occasion of the upcoming release of Lotus Sametime 7.5, I wanted to know what’s next: How will IM’s collaborative capabilities be extended once the enterprise adopts it?

Marshak envisions what he calls the “extension model,” which will allow companies to broaden the IM paradigm through plug-ins. Sametime is built on top of the open source Eclipse platform, which makes it relatively easy to build in all kinds of corporate plug-ins. For example, a location-awareness plug-in looks at a user’s IP subnet and compares it to a set of known locations, which matches the IM to a Zip code. Then the buddy list appears on a Google map via a Web service mashup.