Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Smarter Marketing: "The Customer is King"

How well is your business listening to your customers?

At the IBM CMO CIO Leadership Exchange held in New York last year, a group of CMOs, CIOs, and IBM experts talked about whether or not "the customer is always right" is still true.

You can see many more short videos from this series here, and can learn more about Smarter Marketing at


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