Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Sametime Launch Events and Webcast

On September 13 we will be formally kicking off the launch events for Sametime 7.5 with a webcast and live event in New York City.  More details and registration information are available here:   Real-Time. Right Now.

I am very excited about these events, which will be the beginning of world wide events led both by IBM and by a number of our partners.  In addition to a keynote, guest speakers, and lots of cool demos, we're going to have breakout sessions across technical and business tracks.  On the technical side, we'll have a session geared towards administrators (highlighting server-side updates, security and compliance, deployment best practices, and plugin management) and another on how to extend your Sametime 7.5 solution (focusing on application development for Sametime 7.5, creating plugin extensions, and application development opportunities on the server side).  

For the business track, one of the sessions will focus on the business case for real-time collaboration (providing examples of how businesses are deriving value from Sametime and specific actions you can take to make the case for IM and Web conferencing in your company), and the other will focus on how to take Sametime beyond the buddy list and the benefits of embedding presence, IM and Web conferencing into other applications, integrating it with telephony or video solutions, and giving an example of the kind of solutions starting to become available from the broad Sametime partner ecosystem.

I think the key thing to highlight about the events (and Sametime 7.5 in general), is that this is not your teenager's instant messaging.  A common thread you'll hear throughout the event is how Sametime now lets you expand beyond simple instant messaging and Web conferencing (not to minimize the benefit of those capabilities, of course) so that you can better run your business in real-time.  If you're still thinking of IM as just another form of talking or a faster version of e-mail, come check out the webcast or find a local event... you might be surprised at how real-time collaboration really can change the way you work, the way you respond to customers, or even your entire business model.

Register today.