Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Quote of the day

Quotes of the day, really:

"People yearn for change.  They relish being part of a movement, and they talk about things that are remarkable, not boring."

"New rule:  If you want to grow, you need to find customers who are willing to join you, or believe in you, or donate to you, or support you.  And guess what?  The only customers willing to do that are looking for something new.  The growth comes from change and light and noise."

"There's a difference between telling people what to do, and inciting a movement."

- Seth Godin, Tribes

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