Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

One for the "Why Didn’t I Think of That" category

Norman Rockwell ice cream....  "like grandma used to make with the integrity, taste and attention to detail of the past."

Absolutely brilliant.  With a Norman Rockwell print on the package and a high fat content so it will taste extra yummy.  Oh, and it was created by a couple of investment bankers or the like (I forget all the details - I read about this in an airplane magazine the other day), with no background in ice cream.  They're already planning extensions out to other foods (meatloaf and mashed potatoes, anyone?) and are even envisioning a restaurant chain.  I think there is a point at which you can push the Norman Rockwell brand and image too far, but there's certainly a lot of room before you get to that point, too.


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