Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

NY Times: At a Software Powerhouse, the Good Life Is Under Siege

The New York Times ran an article recently on the SAS Institute (at which, incidentally, a number of friends work).  While the bulk of the article focuses on SAS's employee amenities, history, and product strategy, it also does a good job of relating why the area of business intelligence and business analytics is so hot right now.

The article also highlights competitors that are encroaching on SAS's niche, notably IBM, and quotes Ambuj Goyal, General Manager for IBM's business analytics software:

The competitive thrust that really grabbed SAS’s attention came in late July, when I.B.M. announced that it planned to pay $1.2 billion for SPSS, a maker of predictive modeling software. I.B.M. has placed SPSS and Cognos into a new business analytics and optimization group. That business will be supported by 200 scientists, and the company has said it will retrain or hire 4,000 consultants and analysts to work in the group.

“This is the big growth strategy for I.B.M., the company’s next big play for this decade,” says Ambuj Goyal, a computer scientist who is general manager of I.B.M’s business analytics software unit. “SAS comes from the legacy world of statisticians and programmers. The real opportunity is in deploying this technology broadly in corporations.”

Link:  At a Software Powerhouse, the Good Life Is Under Siege