Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Nelson King: IBM Takes a Lead in the Mashup Fray

Nelson King writes on the Intelligent Enterprise blog about how the US Defense Intelligence Agency is using IBM technology to create mashups that can, in his words, "[Deliver] appropriate data in a usable fashion to those who make decisions."

For IBM, mashups is not a hot idea discovered a month ago during a bar-hopping session of the marketing dudes. Serious intellectual firepower has been focused on mashup technology for several years. IBM research labs and especially the acquired AlphaWorks group have been chewing on the relevant data delivery, middleware, and presentation layer for at least a decade.

The results are worth considering: First and foremost I'd emphasize XML data storage. IBM's DB2 v9 pureXML, which merges the power of a respected SQL database management system with a truly integrated XML database engine, is a tour de force of technology. It's a strong contender to supply the underpinning of Web services and SOA-based data delivery, which in turn is the substructure of mashup technology.