Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Midnight


I just got off the phone with a very large Sametime customer who is going to upgrade their Sametime servers this weekend.  They jokingly invited us to join them in their data center at midnight, which is when they'll be doing the upgrade.

In their words, they started five years ago with a perception in the company that "IM is a toy," and now have to schedule upgrades not only for the weekend, but at midnight on the weekend, in order to minimize disruption to their business.

It reminds me of a quote from GE's Doug Amsler in their case study: "Instant messaging is as ubiquitous as the dial tone," says Amsler. "People now communicate more frequently through Lotus Sametime than through e-mail. And when the network goes down, people don't care about anything else. All they know is that Lotus Sametime is unavailable."