Adam Gartenberg's Blog

Mashable: HOW TO: Create Online Video That Works

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• Author: Adam Gartenberg
• December 23, 2008
• Category:  social_marketing 

Interesting findings on online video via Mashable:

Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching.

Viewers only do this if there’s a reason to do so. Provide a call to action, a trackable URL to visit, a coupon, discount code, or unique phone number to call. This way your video can be evaluated against other marketing efforts.

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