Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Lotus Knows Unified Communications


IBM has just kicked off its "Lotus Knows" IdeaJam. For those of you who are unfamiliar with the concept, an IdeaJam is powerful way to tap into individuals' creative juices. It utilizes a simple website where people can submit ideas and vote for their favorites. In this case, the Jam is focussed on guiding Lotus marketing and communications strategy. After the Jam, the top ideas in each of several categories "will be evaluated for potential use during the Lotus Knows campaign".

Personally, I would love to see "Lotus Knows Unified Communications" (or some variant) emerge as a top idea and get significant airtime in the campaign. But for that, I need your help. If you haven't already registered, please visit the site and sign up. Then, vote here or add in your own idea. (The Jam is open through Friday.) I'll be tracking all the unified communications submissions and voting for the best ideas, too.