Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Live Webcast today - Smarter Education: An Era of Opportunity

This morning (starting at 9:30am ET) we will be streaming a live event from Fordham University, which IBM will be partnering with on a first-of-a-kind Business Analytics for Managers course.  Titled Smarter Education: An Era of Opportunity, you will be able to hear from a number of leading experts on the use of analytics, and from Ambuj Goyal, General Manager for IBM's Business Analytics and Process Optimization business.  To register please see the link below, or you can follow along via #IBMFordham on Twitter.

Additional details:
On Wednesday, December 9, IBM executives will gather with leaders from Fordham University, New York City and the venture capital community to discuss the coming wave of new jobs that will require business analytics skills (see agenda below).

This special event will include brief presentations and an interactive panel discussion. Prominent leaders will be on hand to share their perspectives on the skills needed for business leaders of tomorrow, including:

  • Robert Himmelberg, Dean, Fordham Graduate School of Business Administration,
  • Kamal Bherwani, CIO, New York Health and Human Services,
  • Evangelos Simoudis, Managing Director, Trident Capital,
  • Jonathan Bowles, Director, Center for an Urban Future
  • Ambuj Goyal, General Manager, Business Analytics and Process Optimization, IBM

For those unable to join us in person, the event is being streamed live at:
In addition, you can follow along at #IBMFordham on Twitter.

With more than 247 billion emails sent everyday and mobile devices in the US alone generating 600 billion transactions per day, business and governments alike are inundated with new data, and are looking for ways not just to manage it, but to be able to make sense of it for business advantage. The ability to see patterns in vast amounts of data and extract actionable insights, to gain a competitive edge has become a top  priority for business leaders.

As companies gear up to capture opportunity when the economy recovers many of them are focused on finding experts who can help them use business analytics to make smarter decisions. It's a very real trend so much so that business schools are starting to adapt they way they educate the future business leaders.

In 2010, Fordham University will begin teaching a first-of-a-kind Business Analytics for Managers course to prepare its students to become business leaders of tomorrow with marketable analytics skills that can be applied to everyday problems.  Students will learn managerial decision making and how analytics technology can improve the effectiveness of key business functions from business development to sales, finance and more.

At the event IBM will discuss its overall business analytics strategy for 2010 and will issue announcements pertaining to business analytics and smarter education.