Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Lazy marketers vs. great marketers

"All lazy marketers can do is buy ads or spam people.  
Great marketers create bands of brothers, tribes of people who wish each other well and want to belong. "

Go read Seth Godin's post on the five easy pieces of marketing.  Now.

(PS - First up on his list?  Data.  I think that's pretty important, too.)

Seth Godin:  Five Easy Pieces