Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Judith Hurwitz: Predictions for 2010: clouds, mergers, social networks and analytics

Judith Hurwitz has posted her top six predictions for 2010.  All of them ring true to me, but this one in particular caught my attention:

Information management is at the cusp of a major change. While the individual database remains important, the issue for customers is focus on the need to manage information holistically so that they can anticipate change. As markets grow increasingly complex and competitive, the hottest products in 2010 will those that help companies anticipate what will happen next.  So expect that anything with the term predictive analytics to be hot, hot, hot.

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