Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

John Winsor: 1, 2, 3... eyes on me

John Winsor blogs today on the new Delta Airlines safety video (head over to his site for the actual video):

If you're like me, it's impossible to keep your eyes on the safety video when you fly every week. They're so boring, Well, Delta Airlines is trying to make it a little less so. Following in Virgin America's footsteps they've remade their safety video with a bit of spice. Instead of choosing animation, they chose a finger wagging Laura Croft look alike to take the passengers through the safety tour. Well, it's a step in the right direction, I just wonder how long it will take for people to stop watching.

And he's exactly right - we'll watch it the first time or two (maybe), and then go back to tuning it out again.

Following this thought, I was listening to someone from YouTube today on an internal Social Marketing conference IBM hosted, and it got me thinking.

What some enterprising airline should do is have a YouTube contest for the best safety video.  It would be really easy to specify all of the safety features and talking points they need to cover (heck, we probably know them all by heart by now), and the winners (plural) get their videos shown on flights.  I'm sure they would get enough decent videos that they could swap them out every month, keeping them fresh and their passengers entertained and engaged.  The winners get recognition and airplay (and maybe they throw in free flights for a year or something.)  

And the best part:  they could probably run the whole program for less than it would cost to professionally produce the safety video they're running now.

Link:  John Winsor:  1, 2, 3... eyes on me