Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

IOD11 Conference Opening General Session

I'm going to be live blogging the IOD 2011 Conference Opening General Session.  (Check back here for updates, or follow along live at )

First speaker - Jeff Jonas, IBM Distinguished Engineer.  
Enterprise Amensia - having two pieces of information in the organization that aren't connected.

Organizations are getting dumber - increase in available information, but large gap between sensemaking algorithms

Major retailer found two out of every thousand people they hired had already been arrested for stealing... from the same store!

Analogy between trying to extract value from enterprise data and trying to do a jigsaw puzzle (with missing pieces, duplicates and "false negatives")

Big Data. New Physics

  • More data: better the predictions
  • Lower false positives
  • Fewer false negatives
  • More data: bad data... good
  • Suddenly glad your data was not perfect.
  • More data:  less compute  [the last few puzzle pieces to put together go faster than the first ones]

Sense and Respond --> Explore and Reflect

Closing thoughts - The most competitive organizations are going to make sense of what they're doing while there's still time to do something about it.

Sarah Diamond - Managing Partner, Financial Services, IBM Global Business Services.
Firms must dramatically improve their levels of transparency and level of data and analytic capabilities to satisfy regulators, successfully manage risk and enable growth.

HP Bunaes - Senior Vice President Corporate Risk Management, SunTrust
  • In 5 years SunTrust made quantum leap in analytics.
  • Each region used to have to fend for itself.  Now standardized reporting as a shared service
  • Used to use Excel and ccess, now Data Warehouse and Business Analytics
  • Intranet portal fo one-stop shopping and self-service.
  • Now put customer in center - everything produced is client relationship based.
  • No more tower of Babel problem - standard definitions and quality metrics.
  • Can now do in seconds what used to take days to do.
  • Managers and lines of business used to divert hundreds of people to create reports, now they can focus on growing their business.

One of lines of business was in auto finance.  Could use tools and data to build sophisticated models on exposure to auto dealers at granular level.  Similarly, exposure to homebuilders.  Thanks to data, knew exactly what exposures where and knew strengths/weaknesses of every single builder.  Allowed to mitigate risk.  Residential mortgage business took a beating.  Could use tools to isolate areas of stress... concentrated in a few narrow segments, while most of the business held up well.  Informed loss mitigation strategies and could focus where stress was worst.  And could provide that to analysts, investors and regulators.

Paul Edmisten, Senior Vice President, Corporate Business Intelligence and Analytics, SunTrust

How take those capabilities and explore over Sun Trust.
Transform to take analytics across company.
Launched strategic initiative to differentiate based on analytics.  What was series of siloed teams has come together under common operating model.

Analytical value = managed data + talented people x embedded analytics

All 28,000 people in company needs to understand value of data (down to the teller).  

How use analytics:
1.        Risk Analytics- Understanding/modelling risk
2.        Finance Analytics- Increased value when overlay risk and finance analytics - e.g., risk-adjusted profitability.  (Probability of default for given protfolio)
3.        Operational Analytics- Call centers, lending operations, bank operations.  Embedding analytics inside of workflow systems and imaging.  Can be smarter in how process loans, be more effective and sensitive to clients' specific needs.  Or can use to determine where to place ATMs.
4.        Client Analytics - e.g., Amazon knows what you want to buy next... want to understand full relationship to better offer, bundle products.

Video highlighting benefits seen by companies like Directv and Pepsi

SVP IBM Software Solutions Business Group - Mike Rhodin

Outcomes that are possible when harness information and make it work for you instead of against you.
Innovation across industries is opening new possibilities for business optimization.
Analytics create a competitive advantage.  More organizations see analytics as competitive advantage.  57% increase in organizations citing it as an advantage over same survey in 2010.  
Organizations competing on analytics substantially outperform their peers - by 220%.
60% of CEOs agree they have more data than they can use effectively.
The performance gap is widening - Organizations that apply advanced analytics achieve more profit growth - 12x

Opportunities for analysts exist across the business:
71% of CMOs see data explosion as having the biggest impact
25% of CHROs using analytics to make future workforce decisions
74% of CFOs see a need for faster decision making.

By embedding analytics into the fabric of your business processes, businesses can anticipate and shape business outcomes.
  • Becker Underwood - 50% increase in inventory turns.  (They were making decisions based on rearview mirror.  Now can make more accurate predictions to better manage inventory.  More timely and accurate raw material orders.)
  • JM Family Enterprises - $2.1M annual call center savings
  • Santam Insurance (South Africa) - Saved $2.4M in just 4 months, improved claims processing by 70%.  Automatically scored each claim based on risk level and moved on to appropriate group to process.  Identified pattern of fraud by major crime syndicate in first 4 months, leading to $2.4M in savings.
  • Vivo (largest mobile provider in southern hemisphere) - Reduced campaign execution time by 86% by use of Unica.

Algorithmics - IBM closed acquisition last week.  Financial risk management - 4,000 risk factors monitored.

SVP Middleware Software, IBM Software Group - Robert LeBlanc

Possibilities today - Information from everywhere, radical flexibility, extreme scalability
We need to adapt to these changing set of requirements.
Key question: Is your information strategy bold enough?
  • Are you prioritizing and delivering specific business outcomes in your industry
  • Are you applying the right technology?
  • Do you have a proactive partnership between business and IT?
  • Have you made an investment in innovation, skills and IT efficiency?
  • Has your organization made a lasting commitment to strategic/cultural change?

Think about the platform you have that supports information, that supports what you're trying to do around analytics and information in your org.
  • HealthNow - needed one view of the client.  Now provide better care and are saving $5M a year.
  • Hennepin County (Minnesota).  Improving child welfare and saving $2.5M annually.  Integrated case management, across paper and electronic.  Now case workers have infor they need and can spend more time in field with clients.
  • Pacific Northwest Smart Grid - $178M smart grid project.  Tapping into new information sources.

GM, Information Management Software - Arvind Krishna

How harness info to turn into insights and turn insights into increasing revenue and profits.  The key is turning insight into action.

Announcements this week:

DB2 Analytics Accelerator - leveraging Netezza.  Improving speed of queries by 10-100 times
IMS 12 - doubling performance to 60k transactions per second
Both reduce cost of managing data

IBM Content and Predictive Analytics for Healthcare - natural language processing, speech, info from diverse sources.  
IBM Case Manager v5.1 - bringing together case management and business process management

InfoSphere MDM10
InfoSphere Information Server 8.7
InfoSphere Optim Test Data Management Self Service Center
--> Reduce time it takes to get capabilities into production.  

Cognos with native iPad support  (search Apple App Store for Cognos
Cognos BI v10.1.1 - Speed and Flexibility
Sneak peek in the labs - Analytics go Personal  (breakthrough analytics performance on the desktop)

Algorithmics - address market, credit, operational and liquidity risk

Q1 Labs - pending acquisition - managing security

InfoSphere BigInsights and InfoSphere Streams - bring together any data source, at any velocity, to generate insight; enterprise class platform to enable creative discovery

BAO Jumpstart Services - driving deep insights from over 2,000 client workshops that have done.

Lots of images of IBM Champions up on the screen.