Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Infographic: Big Data - The New Natural Resource

A new big data infographic out of the IOD Conference today:

Big Data: The New Natural Resource


  • Big data is growing fast; structured and unstructured data is growing at an annual growth rate of 60%
  • 1 in 3 business leaders make critical decisions without the information they need.
  • 53% of business leaders don't have access to information from across their organizations required to do their jobs
  • Organizations applying analytics to data for competitive advantage are 2.2x more likely to substantially outperform their industry peers.
  • Organizations adept at analytics enjoy 1.6x more revenue growth, 2.0x more profit growth, and 2.5x more stock price appreciation than their peers.