Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

IBM and Yale Prepare Students with Analytics Skills for Next Generation of Jobs


Did you know that the US Bureau of Labor Statistics predicts that there will be a 24 percent increase in demand for professionals with management analysis skills over the next 8 years?

To help meet this growing demand, IBM is partnering with the the Yale School of Management Center for Customer Insights, providing MBA students with the opportunity to develop the practical analytic skills they will need in the future. (Press Release:  Yale School of Management and IBM Collaborate to Prepare Students with Analytics Skills for the Next Generation of Jobs)

The initiative is specifically focused on a "customer insight" project, as this is one area in particular where shifting trends in how consumers learn about and interact with brands is having a dramatic impact on businesses.  (Customer insight is also a key part of IBM's recently launched Smarter Commerce initiative.)



The Yale School of Management Center for Customer Insights and IBM are collaborating on an academic initiative that will provide analytics and training resources to MBA students, helping them develop skills needed to become future business leaders through a "Customer Insight" project-focused class.

Social networks and mobile devices have reinvented the way people interact with company brands. It is essential for the upcoming generation of business leaders to possess strong analytics skills to better harness and measure brand and customer opinion, so they can capitalize on new opportunities.

The U.S. Bureau of Labor Statistics predicts that there will be a 24 percent increase in demand for professionals with management analysis skills over the next 8 years. Helping to fuel this increase is the rising use of business analytics by companies in their efforts to learn more about their customers, including buying habits and preferences.


You can also read more on today's announcement from Yale Prof. Ravi Dhar over on the Smarter Planet blog