Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Help me shout

Over on the Collaboration Loop blog, Frost & Sullivan analyst Melanie Turek writes about the Lotus Sametime roadmap and success stories.

I love the Sametime products, because they're mature, elegant and easy to use. I also think that in the past 12 months, IBM has done a terrific job of detailing and delivering new products that build on the company's history in the collaboration arena, and that IBM is in the best position to add social networking and other Web 2.0 tools to its software in a way that meets both end user and IT staffer needs. But I still think the company should yell a little louder about its success in the marketplace.

On a recent analyst call, for instance, Bruce Morse, VP, Unified Communications & Collaboration Software, highlighted three customer case studies that actually talked about customers using a true unified communications application - not just a subset of UC features, such as VoIP or conferencing or IM. That's unusual - none of the other vendors who've showcased customer stories in the past few months have said the same. Here they are, boiled down....

Head over to the site for the full summary.  You can find more details about some of the customers she mentions (as well as some she didn't mention) on the Sametime website:
I'm yelling as loud as I can about our success - won't you please help me spread the word?

If you use Sametime, tell your friends.  If you want to use Sametime, tell your boss.  

Not sure exactly what to tell them?  I'll be leading a session on specifically that topic at Lotusphere (ID302).  But if you can't wait that long, you can point them to the Forrester Wave on Enterprise Instant Messaging, where Lotus Sametime is the Leader.  Or tell them how Lotus Sametime won the Frost & Sullivan North American Unified Communications Global Excellence Award.  Or was ranked the top corporate IM Platform by Network World.  

Just keep telling them.