Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Hear Ambuj Goyal talk about the Information Agenda tomorrow

If you're looking for more information on the Information Agenda, or if this is still a new concept for you, I highly recommend joining the webcast that General Manager Ambuj Goyal will be holding tomorrow (Sept. 30) at 2:00 PM ET.  I've always found that I get far more listening to him talk about it than I get reading through whitepapers or websites or presentations.  Also on the webcast will be IDC Research Vice President Carl Olofson, who I'm sure will provide an interesting perspective on things.

You can register for the event here.

Image:Hear Ambuj Goyal talk about the Information Agenda tomorrow
The Information Agenda Imperative...Turning information into a Competitive Advantage

Date: Tuesday, September 30, 2008
Time: 2:00 PM ET/11:00 AM PT

Companies today are realizing that competitive advantage is harder to sustain when based solely on gains in productivity and cost efficiency. The focus is shifting to invest more in business optimization intiatives which rely on trusted information to develop new insights that deliver better business results. But how can this be done efficiently in a business enviroment across multiple applications and processes. The answer is an Information Agenda - an innovative approach to transforming business information into a strategic asset for competitive advantage.


Carl Olofson
, IDC Research Vice President, Application Development and Deployment
Dr. Ambuj Goyal
, General Manager, Information Management Software, IBM Software Group


Bill Laberis
, Vice President of Custom Content, Computerworld

Link:  The Information Agenda Imperative ... Turning Information Into Competitive Advantage