Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Future of Enterprise Computing Blog - New Post

My latest post is now live on the Future of Enterprise Computing blog.

In this post, I discuss the recent IBM Institute of Business Value/MIT Study Analytics: The New Path to Value, highlighting the new 5-point methodology laid out in the study for how leaders can successfully make analytics pay off.

If you haven't already read through the study, I'd highly recommend doing so, as it includes detailed, multi-page descriptions for each of the 5 recommendations of the methodology.

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