Adam Gartenberg's Blog

IBM Data Management and Social Marketing

Watch the conclusion to "The Pitch Meeting"


The conclusion to "The Pitch Meeting" video series is now available on YouTube.  See how it all comes together!



And if you haven't seen the first two videos yet, you can find them in the right column of my blog.

Enjoy!

Welcome John DelPizzo, new Sametime Offering Manager


I'd like to ask everyone to join me in officially welcoming John DelPizzo to the role of Lotus Sametime Offering Manager.  As he's showing already, he far exceeds my creativity in blog post titles ("Hmm. New teeth.... that's weird."), and something tells me he'll have no problem at all fitting in to the Lotus community.

As he's also based here in RTP, I've had the chance to meet with John several times and have gotten to know him a bit, and I feel more than comfortable that I leave Sametime and our UC2 strategy in very capable hands.  He's already been asking the hard questions ("So exactly why are you doing things this way?") and coming up with good suggestions, and that's been really exciting to see.  

After four years under largely the same management, it's always good to get in some fresh blood with a new perspective and creative ideas, and I can't wait to see what John and everyone else on the Sametime team come up with.

John, it's all yours!

Link:
The Sametime Blog:  Hmm. New teeth.... that's weird.

Lazy marketers vs. great marketers


"All lazy marketers can do is buy ads or spam people.  
...
Great marketers create bands of brothers, tribes of people who wish each other well and want to belong. "


Go read Seth Godin's post on the five easy pieces of marketing.  Now.

(PS - First up on his list?  Data.  I think that's pretty important, too.)

Link:
Seth Godin:  Five Easy Pieces

This is why I’m not using Yahoo! Mail anymore


Image:This is why I’m not using Yahoo! Mail anymore

To be fair, usually my bulk mail is in the high thousands, too... Yahoo must have emptied it for me this morning.  The contrast, though, was too stark not to share.  I'm still getting 50-100 junk messages a day in my inbox.

Summer


Mr. Zuckerman had the best swing in the county.  It was a single long piece of heavy rope tied to the beam over the north doorway.  At the bottom end of the rope was a fat knot to sit on.  It was arranged so that you could swing without being pushed.  You climbed a ladder to the hayloft.  Then, holding the rope, you stood at the edge and looked down, and were scared and dizzy.  Then you straddled the knot, so that it acted as a seat.  Then you got up all your nerve, too a deep breath, and jumped.  For a second you seemed to be falling to the barn floor far below, but then suddenly the rope would begin to catch you, and you would sail through the barn door going a mile a minute, with the wind whistling in your eyes and ears and hair.  Then you would zoom upward into the sky, and look up at the clouds, and the rope would twist and you would twist and turn with the rope.  Then you would drop down, down, down out of the sky and come sailing back into the barn almost into the hayloft, then sail out again (not quite so far this time), then in again (not quite so high), then out again, then in again, then out, then in; and then you'd jump off and fall down and let somebody else try it.

Mothers for miles around worried about Zuckerman's swing. They feared some child would fall off.  But no child ever did.  Children almost always hang onto things tighter than their parents think they will.

"Dragons are green, my friend"


The Pitch Meeting - Part 2 is now posted.  See how the story continues...



(And in case you missed part 1, see here.)

Subscribed: Mix and Mash blog


I'm not sure how I missed this so far, but I just learned about the very cleverly named "Mix and Mash" blog about - what else - the mashup market and the IBM Mashup Center.

Head on over to check out some good posts already about what's going on in this space.

And make sure you check out their ItsMashtastic YouTube channel (again - I'm jealous of their naming prowess).  You'll find plenty of demos, such as the one below that shows how easy it is to mashup, say a list of addresses with a map.



I'm looking forward to reading more from Mark and Nicole going forward!

Links:

My Resume/CV as a tag cloud


I came across an internal blog post by Ralph Demuth showing his resume/CV as a tag cloud created in wordle.net.  

This, of course, made me curious to see what my resume would look like as a tag cloud.  A quick Ctrl-C/Ctrl-V later, and voilà:


(Click image to enlarge)


Even better, thanks to the comment thread on that internal post, I discovered that Wordle is a project put together by Jonathan Feinberg, an IBM Researcher.  Very cool!

Update - 6/19

One of the things I found interesting about the results is how the words I would have expected to be called out the most weren't necessarily highlighted.  Do I need to rethink my resume a bit?  (Not that I'm looking for a job right now, but it's certainly something I'm going to consider the next time updates are in order.)

Update #2 - 6/19

It looks like the meme is spreading:
Ian White:  I'm a tag cloud
Dvir Reznik:  My CV as a tag cloud
Alan Lepofsky:  Since so many others seem to be doing it, here is my Wordle
Roo Reynolds:  My CV, as a Wordle tag cloud  (with interesting juxtaposition against his Del.icio.us tag cloud)
Keith Strickland: Resume Wordle
The TED Blog: Wordle, an addictive new web toy  (although there doesn't seem to be any evidence it's directly related to this meme.)

Welcome two new IBM Data Management blogs


I wanted to welcome two new IBM Data Management blogs to the blogosphere.

Terry Frangos is a manager of DB2 technical support for Linux, Unix and Windows, and will be sharing information from the DB2 LUW technical support team.  His first few posts are already up, and look like they have some helpful information on FAQs and IBM's support lifecycle model.

The Inside the Data Studio blog is a team blog by the Data Studio team, and will offer advice, tips, and lessons learned in building the solutions and interacting with customers.  You can see an introductory post by Curt Cotner, VP and CTO of the newly formed Data Studio group, as well as details around shell sharing and how Data Studio can help you if you're a DB2 for z/OS DBA.

Please head on over and take a look, and join me in welcoming them to the blogosphere!

Links:

Social Media in Plain English


Apparently it's video week here on the Adam Gartenberg Blog.

I just came across CommonCraft's "Social Media in Plain English," and wanted to pass it along... for those of you who might be wondering what all the hoopla is about and don't have a teenager to explain it to you :)

                               
Social Media in Plain English from leelefever on Vimeo.

(Via the Social Media Marketing blog)